The website was confusing for new users. It had three main features, cashback, data rewards, and browser extension perks, but didn’t explain them clearly. Important trust signals like security badges and user reviews were hard to find. On mobile, people dropped off halfway through signing up, and the browser extension setup wasn’t smooth. Tools like reward calculators were also slow to load.
The client wanted more people to sign up, especially on mobile (aiming for 20% more). They also wanted users to feel safe by showing their data protection clearly. Lastly, they wanted the browser extension setup to be easy and feel like part of the site.
I redesigned the homepage to show all three features in a simple "Link → Earn → Save" layout. I added little hover effects to explain technical words without making the page too crowded. To build trust, I placed a sticky security badge on all pages and built a slider with real user reviews.
For mobile, I made the message even shorter and clearer. On desktop, I added scroll guides to help with browser extension setup. I also replaced the slow reward tools with faster ones built directly into Webflow, and added a points tracker that updates in real-time, without using any outside scripts.
After the changes, mobile signups went up by 24%. People liked the clear message about security, app ratings went up to 4.9 out of 5. App installs also improved by 15% thanks to the easier setup.
Sufyan made our complex product feel simple and easy to use. Mobile signups went up, extension installs improved, and the whole site just feels more trustworthy now. Everything blends in perfectly, nothing feels forced. Great work!
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